Our first ever seasonal theme centralizes our core brand color, lilac, and its namesake: the early-blooming, flowering shrub. Have you ever noticed how much more a flower shines in the diffused and cloudy light of a rainy day? In Chicago, we’ve had an absolutely brutally cold, wet, and ceaselessly gloomy spring. This is partially due to climate change, and it begins to show you how the fate of nature and the fate of our emotions are intertwined. What does spring’s rebirth mean in a world that promises less and less of it?