Casey Chartier-Vignapiano • September 11, 2023
Tea Light: Stacy Redhead
Introducing: Tea Light: a new series that sheds light on the humans that enrich Spirit Tea.
In the world of tea, where tradition and innovation blend seamlessly, the artistry behind branding often goes unnoticed. Meet the creative mind responsible for the visual identity of Spirit Tea, Stacy Redhead, who has dedicated nearly six years to shaping the company's image. In this exclusive interview, we delve into the inspiration behind the rebrand, the designer's unique methods for staying grounded, and their personal connection to tea. Discover the world of Spirit Tea through the eyes of the artist who brings it to life, and find out why Stacy’s favorite tea, Almond Aroma, evokes a sense of thoughtfulness in every sip.
What is your role and how long have you worked at Spirit Tea?
I am the Lead Design with Spirit Tea and I’ve been with the company for just under 6 years.
What inspired your design for Spirit Tea’s branding?
For the rebrand we were intrigued by the concept of tiny, individual marks coming together to create larger shapes and silhouettes that eventually make up an entire landscape. Like the journey from tea leaf to final cup, each illustration is actually the sum of many meticulous steps that together create a much larger story.
What are some methods you use to stay grounded?
One of my favorite methods is to go for a “Five Senses Walk” around my neighborhood. Basically I pick out five things I see, then four things I can hear, three things I can touch, two things I can smell, and one thing I can taste (though I often skip taste because I don’t want to eat random things outside). The second of the exercise is to not assign a judgement to the things I pick. So even if I see a piece of litter on the ground, the goal is to be in the moment, observe it and then move on. These walks help me to put my worries aside a while and notice the world around me.
What time of day do you drink tea?
Start in the late morning and use gongfu style to reuse the same leaves into the early afternoon. I also enjoy a cup of tea after a large meal to help me digest.
What is your favorite tea from the Spirit Tea collection?
I chose this tea because it’s warming and cozy, but quite floral which makes it good as a hot or iced tea. On a personal note, the finish reminds me of the scented morning air in northern Minnesota along Lake Superior where I used to go for vacation as a child.
Describe how tea makes you feel in one word.